Granite wins by being the single vendor that simplifies telecom across a business's many locations. So the best market is the intersection of a PNW metro dense with multi-site businesses and a vertical whose sites are full of aging copper (elevators, fire/alarm panels, fax, POS backup). Lead with the copper/POTS sunset — a hard, regulatory deadline that earns the first call — then land-and-expand into the full portfolio. This dashboard gives you three things in sequence: the ranked markets to hunt in, a live prospect list of real accounts and contacts inside them, and a buying-signal method to confirm need before outreach.
Ranked Markets
Pick top metro × vertical segments to hunt in.
Named Accounts
Real companies + decision-maker contacts pulled from Apollo.
Confirm the Need
Qualify each account with copper, growth & event signals before outreach.
POTS / Copper Line Replacement
Universal, urgent, deadline-driven. Every multi-site business has copper tied to life-safety systems, and carriers are actively retiring it. It opens the door; the rest of Granite's portfolio (access/SD-WAN, mobility, managed field services, Granite360) is the expansion.
- Boise × Grocery/Retail — 96 · whitespace play
- Portland × Auto — 89 · Lithia/Les Schwab country
- Seattle × Property Mgmt — 89 · elevator/fire copper
- Seattle × Healthcare — 88 · deepest copper
⏳ Why now — the urgency clock just got louder
The AT&T–Lumen $5.75B deal has closed, and Lumen/CenturyLink is the dominant copper incumbent across WA/OR/ID. AT&T is now approved to discontinue 30%+ of its copper footprint this year, and the FCC streamlined copper-retirement rules in early 2026. Businesses running elevators, fire alarms and alarm panels on POTS face forced migrations — that deadline is ITG's reason to call.
Each row is a hunting ground. Click any row to see why it scores and the sub-criteria. Sort by any column; filter by metro, vertical or tier. The Prospects tab lists the real accounts pulled inside these segments.
| # | Metro | Vertical | Priority Score▾ | Tier |
|---|
Pulled and enriched from Apollo across the Tier 1 & Tier 2 segments. Each contact has a verified work email where available (direct phones need Apollo dial credits, which were exhausted). Click a segment to expand its accounts. Filter, or grab all emails for a segment.
A name and email is a target. A target with a signal is a qualified prospect. Layer these five signal types — strongest first — to decide who ITG works now, and to give the outreach a specific hook.
Structural / physical
Any multi-story site has an elevator emergency phone on copper; any commercial building has fire & alarm panels on copper. "Multi-location + owns/occupies buildings" already implies the need. Confirm with a 2-question audit: how many sites, and which have elevators/alarms/fax?
Carrier retirement zone
Map each account's locations to where AT&T / Lumen / CenturyLink have filed copper-retirement or wire-center decommission notices. Accounts inside an announced zone have a forced clock — the sharpest urgency hook.
Expansion & hiring (Apollo)
New locations and new IT/facilities leaders both trigger vendor re-evaluation. Apollo can filter on active IT/telecom/facilities job posts, new-site job locations, headcount growth, and the legacy phone tech they run.
News triggers
New store/branch/clinic openings, M&A (newly acquired sites = multi-carrier mess to consolidate), building/elevator modernization, and outages/breaches all signal an active project or budget.
Intent data
Third-party intent (Bombora topics like "POTS replacement", "SD-WAN", "UCaaS") and, if ITG installs Apollo's tracking script on its site, website-visitor intent on relevant pages.
Grade the account
HOT = in a retirement zone OR active expansion/M&A + multi-story sites. WARM = multi-site with buildings, no dated trigger yet. COLD = few sites / no physical footprint. Work HOT first.
Tip: the public AT&T wire-center retirement tracker and CenturyLink/Lumen network disclosures let ITG check retirement status by location.
🏢 Lithia & Driveway (Portland × Auto)
Actively acquiring dealerships in 2026 — including a Mercedes-Benz store in Medford, OR — and reorganizing its dealer network. Every acquired rooftop is a new set of copper lines and a carrier to consolidate. Signal: M&A / new sites.
🛒 WinCo Foods (Boise × Grocery)
Opening new stores across the footprint — Caldwell, ID and Woodburn, OR, plus first Colorado locations. New builds need fresh voice/connectivity and life-safety lines. Signal: expansion.
📉 AT&T–Lumen deal + copper shutdown
The $5.75B AT&T–Lumen deal has closed and AT&T is approved to retire 30%+ of its copper this year. Lumen/CenturyLink is the PNW's dominant copper ILEC — a region-wide deadline signal. Signal: carrier retirement.
🧭 How to use these
Attach the signal to the opener: "Saw you're opening in Caldwell / just acquired the Medford store — how are you handling the copper lines for the new site's elevator and alarms?" Specific beats generic every time.
The repeatable loop that produced the Prospects tab — so ITG can refresh it for any segment.
Pick the segment
Top unworked segment from Ranked Markets (start Tier 1).
Pull people by metro
Apollo people search: metro-city locations + titles + vertical keywords.
Filter & enrich
Keep genuine multi-site PNW firms; enrich top contacts for name + email.
Qualify with signals
Run each account through the Buying Signals checks; grade Hot/Warm/Cold.
Hand off
Deliver a worklist sorted by signal strength for outreach.
Every metro × vertical segment is scored 1–5 on six weighted criteria, combined into a 0–100 Priority Score (Tier 1 ≥ 88, Tier 2 = 80–87, Tier 3 < 80). Weights reflect what drives Granite deals: enough targets, big multi-site deals, urgency, and winnable whitespace.